Cookie Policy
Cookie Usage Statement
What Are Cookies?
Cookies are small text files created by a web server and stored on your computer via your browser. When you return to the same website, the browser sends the stored cookie back to the server, providing all the information previously saved. Most websites rely on cookies for their functionality.
Types of Cookies
Cookies can be categorized based on who places them on your web browser:
- First-party cookies: These are limited to the domain of the website you are visiting. They are considered safer.
- Third-party cookies: These are placed by scripts from a different domain, allowing users to be tracked across various domains. They are often used to evaluate the effectiveness of advertising channels.
Cookies can also be classified based on their duration:
- Session cookies: These are deleted from your computer after closing the browser.
- Persistent cookies: These remain on your computer after the browser is closed and are only deleted after a long period, which depends on your browser settings and the cookie’s configuration. They can also be manually removed.
What Do We Use Cookies For?
On our website, we use the following types of cookies:
- Technical cookies: First-party, session cookies that ensure the basic functionality of the site, such as login and service usage.
- Google Analytics: First-party, persistent cookies used to generate anonymous statistics about website usage.
- Silverpop: Third-party, both session and persistent cookies used for sending regular newsletters.
- DoubleClick: First- and third-party, persistent cookies that extend data in the Google Analytics tool.
- AdForm: Third-party, persistent cookies used to improve the targeting of our campaigns in content networks and to evaluate their impact.
- AdWords: Third-party, persistent cookies for better targeting of our campaigns, remarketing on Google, and assessing their effectiveness.
- Padiact: Third-party, persistent cookies used by a tool that allows visitors to register for our newsletter.
- Sklik: Third-party, persistent cookies used for retargeting and assessing the impact of our marketing campaigns in the Seznam search engine.
- Facebook: Third-party, persistent cookies used to better target our campaigns on Facebook and evaluate their effectiveness.
- Zboží: Third-party, persistent cookies used to evaluate our campaigns on the Zboží.cz search engine.
Sensitive or personal data is never stored in cookies.
How to Manage Cookie Usage
Deleting Cookies
You can delete cookies from your browser. This is usually done in the "History" section of visited pages.
Blocking Cookies
Browsers allow you to block cookies from being stored on your computer. However, doing so will limit the functionality of these pages. You can find instructions for managing cookie settings in your browser on the following pages:
- Chrome
- Firefox
- Internet Explorer
- Android
More information about cookies and their use can be found on AboutCookies.org.
This Website Uses Google Analytics
This website uses Google Analytics, a service provided by Google, Inc. ("Google"). Google Analytics uses cookies. The information generated about your use of this website, along with the cookie data, will be transmitted to and stored on Google's servers in the United States. Google will use this information to evaluate your use of the website, compile reports on website activity for operators, and provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or if such third parties process the information on Google's behalf.
Google Analytics is enhanced by the following advertising features:
- Google Display Network impression reporting
- Remarketing (displaying ads based on viewed products in the content network)
- Extended demographic reports (reporting anonymous demographic data)
For more information about data processing and usage, please refer to Google’s terms and conditions.
How to Disable Google Analytics Tracking
If you do not wish to share anonymous data about your website usage with Google Analytics, you can use a plugin provided by Google. Once installed and activated in your browser, it will prevent further data transmission.